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Intelligent Systems · CRM

Morgan Oxford
Education

Bespoke CRM built to orchestrate global student recruitment at scale

The brief

International education deserves intelligent infrastructure.

Morgan Oxford Education is a global consultancy guiding students from initial enquiry all the way to successful university enrolment across multiple countries. Their existing tooling — a patchwork of spreadsheets and generic CRMs — couldn't handle the complexity of multi-region student data, university placement logic, or counsellor workflows. They needed a system built entirely around their process, not the other way around.

System palette

Built for clarity, built for scale.

Slate Dark
#2A3347
Steel Grey
#5B6E8A
System Cyan
#00D9FF
Cloud White
#F2F4F8
Deep Navy
#1A2235
The solution

A CRM that thinks the way they work.

We developed a fully bespoke CRM system to streamline international student recruitment, university placement tracking, and academic consultancy workflows. The system optimises Morgan Oxford's global operations — managing complex student data from initial enquiry to successful enrolment.

Custom CRM Architecture

Designed and built a fully bespoke CRM system tailored to the unique workflows of an international student recruitment agency — no off-the-shelf compromise.

Student Pipeline Management

End-to-end tracking of every student from initial enquiry through consultation, application, and final enrolment — with status visibility at every stage.

Global University Placement Engine

Intelligent matching logic that aligns student profiles with university requirements across multiple countries and intake windows.

Operations Dashboard

Real-time analytics covering recruitment conversion rates, counsellor workloads, and regional performance — giving leadership full operational visibility.

Automated Workflow System

Smart automations handle follow-up reminders, document checklists, and application deadlines — reducing manual overhead and human error significantly.

Data Security & Compliance

GDPR-compliant data handling with role-based access controls, audit trails, and encrypted storage to protect sensitive student and university data.

Website Revamp

A full rebuild of MorganOxford.com — a modern, fast, conversion-focused site that mirrors the consultancy's premium positioning and routes prospective students straight into the CRM pipeline.

The CRM

One workspace, every student.

Morgan Oxford CRM welcome screen — internal platform for authorised users.
Morgan Oxford CRM — Welcome
The website

A new front door for global students.

Morgan Oxford website hero — Placed with purpose, supported all the way.
morganoxford.com — Hero
Morgan Oxford proof points — 2,000+ students placed, 13+ years of expertise, ICEF accredited, worldwide destinations served.
Proof points
Morgan Oxford service framework — school and university placement cards.
Service framework
Morgan Oxford study destinations — United Kingdom, United States, Canada.
Study destinations
Sector
International Education Agency & Consultancy
Service Delivered
Custom CRM System + Website Revamp
Category
Intelligent Systems

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