Four practices. One team. Everything you need to build and grow.
Brand strategy and growth marketing. Digital platforms and intelligent systems. We don't hand you to a department, you work with the people who built this.
Brand Strategy
Most brands in Lagos have a logo. Few have a story. Fewer still have both working together across every surface — digital, physical, and cultural. Brand strategy is the difference between looking good and meaning something.
What's included
- —Brand positioning & competitive strategy
- —Naming & messaging architecture
- —Visual identity (logo, colour, typography, motion)
- —Brand guidelines & asset library
- —Content strategy & voice development
44DB went from an underground producer collective with under 1,000 monthly views to the brand behind Nigeria's #1 rap song — with a visual identity and a content system built to match their cultural weight.
See case study →Growth Marketing
Content is a commodity. Strategy is rare. We manage social media, run paid campaigns, and execute music marketing for artists and collectives who want real traction — not just follower counts.
Whether you're selling luxury cars to Lagos's top 1%, launching a product or record to the streets, or building an audience from zero — growth looks different for every client. We plan, execute, and measure accordingly.
What's included
- —Social media management (strategy + execution)
- —Paid advertising (Meta, Google, TikTok)
- —Music marketing & campaign rollouts
- —Influencer strategy & partnerships
- —Analytics, reporting, and optimisation
- —Content production (photo, video, graphics)
In May 2026, we collaborated on the digital rollout for 'Chanel' by Blaqbonez ft. Asake — produced by Johnson IP of 44DB. 300,000+ organic views, 6,000,000 streams on Spotify in 7 days. The song became Nigeria's #1 rap record.
See case study →Digital Platforms
A website should do more than exist. A platform should do more than function. We build custom digital products — from marketing websites to full SaaS applications — that solve specific problems and scale as your business grows.
Every platform we build starts with one question: what does this need to do that no off-the-shelf tool can do? The answer becomes your competitive advantage.
What's included
- —Websites & landing pages
- —Web applications & dashboards
- —SaaS products (end-to-end)
- —E-commerce platforms
- —API design & infrastructure
- —CRM & internal tools
We built a new website for Morgan Oxford Education that showcases the work they do. Live and in use by their full team.
See case study →Intelligent Systems
Most businesses are running on manual. Data entry that takes hours. Customer enquiries that pile up. Reports that someone spends a Friday building. Decisions made on gut when they should be made on numbers.
We find the 8 to 20 hours your team is losing every week and build systems that handle it. AI automation, workflow design, and intelligent infrastructure — not as a novelty, but as a business tool.
What's included
- —AI chatbots & customer support agents
- —Workflow automation (across any tool stack)
- —Internal dashboards & reporting tools
- —Data pipelines & analytics infrastructure
- —Custom AI agents for operations, sales, or content
- —System integration (connect your existing tools)
We rebuilt the operational infrastructure for Morgan Oxford Education — consolidating fragmented manual processes into one integrated system. Result: 8+ hours saved per staff member per week.
See case study →Why choose Slate Labs.
Frequently asked questions.
How long does a project take?+
It depends on scope. A brand foundation typically takes 4–8 weeks. A digital platform is 8–16+ weeks. We'll give you a clear timeline after the discovery call.
Do you work with clients outside Nigeria?+
Yes. We're based in Lagos but partner with founders and teams globally.
Can you handle just one part of a project?+
Of course. We're built for integrated work, but we'll happily take on a single brand engagement, a website, or an automation project.
How much do you charge?+
Every project is scoped individually. Brand strategy and identity projects typically start from ₦500,000. Digital platforms from ₦1.5M. Growth marketing retainers from ₦300,000/month. We'll give you a detailed quote after a discovery call — no commitment required.